Leaderboard Program Award Winner

January 27, 2009

Marketing program exemplifies no two accounts are alike.

Merchants Bonding Company and Relationship Marketing, Inc. won a Silver Medal in the category of multi-channel marketing from the U.S. National Center for Database Marketing (NCDM) Database Excellence Awards of New York, NY.

Administered by the Direct Marketing Association (DMA) and DIRECT magazine, the awards recognize and honor organizations from around the globe that have demonstrated ingenuity and creativity in leveraging marketing databses.  RMI received the award for a program developed with Merchants Bonding Company, a Des Moines-based surety provider.  The program was called The Leaderboard.

The Leaderboard program is an interactive forum that allows Merchants Bonding Company, its most valuable customers (top 10 percent), and surety industry experts to share collective professional expertise, insights, and best practices.

The Leaderboard program also won the 2008 Summit Creative Award in the Interactive Media - B2B, Image/Relations category.  The Summit Creative Award recognizes the creative accomplishments of international small and medium-sized advertising agencies and other creative groups with annual billings of $30 million or less.