Wielage Gives Marketing Insight During Virtual Panel Discussion

August 18, 2020

Merchants Bonding Company’s Chief Marketing & Communications Officer Therese Wielage offered insight during the West Des Moines Chamber of Commerce’s Business Survival Toolkit Series Webinar on Marketing Tips from the Pros. The webinar included various industry professionals contributing their own tips on how to pivot marketing during the COVID-19 pandemic.

“Pivoting marketing during a pandemic can be tough,” says Therese Wielage. “Remember, having relevant content is key. You don’t want to just add to the noise as every marketer makes the move to digital. You want your message to be relevant, beneficial and personalized to your audience.”

Other tips discussed included how to enhance your businesses digital marketing experience, customer personailization, sharing your company’s story, relating to your customers and more.

The Business Survival Toolkit Series is organized by the West Des Moines Chamber of Commerce and aims to help business professionals with a variety of tips, tricks and talking points through virtual events during the COVID-19 pandemic. To learn more about events that the WDM Chamber is offering visit: https://wdmchamber.org/